AGENDA

Roundtable Topics for Owners
• Recruiting and Interviewing Tips & Tricks
o The Recruiting & Interviewing roundtable addresses the essentials of building your sign shop dream team, from sourcing candidates to selecting the right fit for your company culture.
• Site Surveys & Permitting
o Tackle the often-overlooked aspects of surveys and permitting in this roundtable, aimed at demystifying the process and sharing best practices for smooth project execution.
• Strategies for Women/Minority/Veteran-owned Business
o This session offers a roundtable dedicated to the experiences and insights of underrepresented groups in the signage industry, spotlighting success stories and strategies for overcoming obstacles.
• Turning Blueprints & Architectural Drawings into Jobs
o Owners will explore strategies to convert complex blueprints and architectural drawings into profitable sign jobs. This roundtable will discuss the tools, techniques, and networking necessary to interpret designs and secure contracts.
• Building Relationships with Key Vendors & Suppliers
o Delve into Vendor Relations to uncover the strategies for cultivating and maintaining fruitful partnerships with suppliers, a key component for business efficiency and product quality.
• Flatbed Printers: When is it time to buy?
o This roundtable discussion will guide owners on the strategic timing for investing in flatbed printers. Identify the signs that indicate your business is ready for an upgrade and learn how this investment can impact your production capabilities and profitability.
• Routers & Engravers: Business -Building Applications
o Join a conversation about leveraging routers and engravers to expand your business. This session will cover innovative applications that can differentiate your services and drive growth, providing practical insights into how these tools can be game changers for your shop.
• Project Management: Tools & Systems
o This roundtable will explore the various tools and systems that can elevate your project management to new levels of efficiency. Engage with peers and experts to discover software and methodologies that streamline workflows and enhance team productivity.
• Optimizing Your Signarama Website
o Discuss the critical elements of your online presence and how to turn your website into a lead-generating powerhouse.
• ADA Signage: Getting Started
o A focused roundtable for those looking to enter or expand their expertise in ADA signage. Discuss the basics of ADA compliance, the opportunities it presents, and the initial steps for integrating ADA signage into your product line.
• Navigating the Early Years: New Store Perspectives
o Gain fresh insights from new store owners in the thick of their early business journey. This roundtable will discuss the challenges, successes, and unexpected lessons learned during the formative years of a sign shop.
• Driving Sales: Building a Winning Sales Culture
o Engage in a dynamic discussion about creating an environment where sales thrive. This session will provide actionable strategies for motivating sales teams, fostering a culture of success, and driving sales performance.
• P&L Statement Basics: Knowing Your KPIs
o This session is designed to demystify financial statements, helping shop owners to read and utilize them for strategic business decisions.
• Digital Marketing: Pay-Per-Click Best Practices
o Discover the nuances of pay-per-click advertising in this roundtable. Learn best practices for crafting campaigns that convert, optimizing your ad spend, and tracking the performance to ensure the best return on investment.
• Signancing (Advantage Plus)
o Delve into the world of sign financing with the Advantage Plus program. Owners will discuss financial solutions that enable clients to invest in quality signage, thereby expanding sales opportunities and business growth.

Roundtable Topics for Employees
• Six Keys of Success: Quality
o Employees will focus on the key to success that is Quality, discussing how maintaining high standards in products and services is pivotal for the brand’s reputation and customer satisfaction.
• Six Keys of Success: Customer Service
o This roundtable emphasizes Customer Service as a cornerstone of success, offering tips and best practices for exceptional service that retains clients and attracts new business.
• Six Keys of Success: Community Involvement
o Explore the importance of Community Involvement and how engaging with local communities can build brand loyalty, trust, and a strong local customer base.
• Six Keys of Success: Advertising
o Discuss effective Advertising strategies that can amplify your reach, attract a targeted audience, and convert interest into sales.
• Six Keys of Success: Direct Marketing
o Focus on Direct Marketing techniques that directly communicate with potential customers and yield a high return on investment.
• Six Keys of Success: Brand Awareness
o Share ideas on boosting Brand Awareness, ensuring that your sign shop stands out in a competitive market and resonates with customers.
• Installation Tips & Tricks
o Installation experts will share practical Tips & Tricks to ensure flawless signage installation, leading to higher efficiency and customer satisfaction.
• Design Tips & Tricks
o A creative roundtable where design aficionados share their Tips & Tricks for crafting visually compelling and effective sign designs.
• Production Tips & Tricks
o Discuss Tips & Tricks for streamlining sign production processes, enhancing workflow, and ensuring timely delivery of quality products.
• Sales: Lead Generation, Project Management
o This roundtable is dedicated to the twin engines of sales success: lead generation and project management. Employees will exchange strategies for capturing new leads and efficiently managing projects from inception to delivery, ensuring customer satisfaction and repeat business.
• General Managers’ Forum
o An exclusive forum for General Managers to share experiences, challenges, and best practices. This collaborative environment will focus on the multifaceted role of a GM, from overseeing operations to driving the team towards achieving business goals.
• Sales Managers’ Forum
o This roundtable provides Sales Managers with a platform to discuss innovative sales strategies and management techniques. Participants will explore methods to inspire their teams, set achievable targets, and foster a dynamic sales culture.
• Pricing for Outsourced Items
o Dive into the complexities of pricing outsourced items in this roundtable discussion. Employees will learn to balance cost-effectiveness with quality, ensuring the business remains competitive without sacrificing margins.
• Substrates: The Best Materials to Use for Different Applications
o This discussion panel will delve into the wide array of substrates available in the sign industry, examining their properties, cost-effectiveness, and suitability for various applications. Participants will gain valuable insights on how to select the best material for a specific project, considering durability, aesthetics, and client needs.
• Corebridge Tips & Tricks: Workflow, Pricing, Mark-ups & Margins
o A roundtable focused on maximizing the potential of Corebridge software for your business operations. Employees will share and learn tips on streamlining workflow, setting competitive pricing, and calculating mark-ups and margins effectively within the Corebridge system. This session aims to empower participants with the knowledge to use Corebridge to enhance business efficiency and profitability.

Discussion Panel 1 | 2:15pm-3:00pm
A. Project Management: From ‘Job Shop’ to PM Enterprise
o Take a deep dive in this breakout session on evolving your business from a “Job Shop” to a “Project Management Enterprise.” Learn the strategic approach to restructuring your operations, adopting new project management methodologies, and transforming your business model for greater efficiency and customer satisfaction.
Discussion Panel 2 | 2:15pm-3:00pm
B. Surviving and Thriving in the Early Years
o This breakout session is essential for those in the early stages of their sign shop journey. “Surviving and Thriving in the Early Years” will provide a roadmap filled with actionable strategies and tips to overcome initial hurdles, secure a robust customer base, and lay down the groundwork for enduring success.
Discussion Panel 3 | 2:15pm-3:00pm
C. Building Sales Community—EMPLOYEES
o Discover the art of motivating and celebrating sales leaders in this session. Learn how to foster a thriving sales environment that recognizes achievements and propels your team towards remarkable growth.

Discussion Panel 1 | 3:15pm-4:00pm
A. Know Your Numbers: Pricing, Margins, COGs and Mix of Business
o This panel offers a deep dive into the financial heart of your sign business. Experts will lead discussions on effective pricing strategies, managing margins, understanding the cost of goods sold (COGs), and optimizing the mix of business for profitability and growth.
Discussion Panel 2 | 3:15pm-4:00pm
B. Marketing Best Practices: Your Website, E-Mail and Promotions
o Unveil the secrets of successful marketing in the digital age with “Website, Email, and Promotions.” This session will provide you with best practices to effectively engage customers and amplify your shop’s online presence.
Discussion Panel 3 | 3:15pm-4:00pm
C. Flexi Sign Mastery with Mark Rugan (Flexi Sign)—EMPLOYEES
o Employees are invited to join Mark Rugen for an in-depth session on Flexi Sign Mastery. This panel will enhance your team’s design skills using Flexi Sign software, boosting productivity and creativity in sign production.

Discussion Panel 1 | 4:15pm-5:00pm
A. Beyond The Schedule A: New Level Equipment
o Dive deep into “Second Generation Equipment Purchases” to understand how strategic investment in advanced equipment can revolutionize your business. This session will guide you on making informed decisions that sync with your growth objectives, ensuring you stay ahead in the market.
Discussion Panel 2 | 4:15pm-5:00pm
B. Transition Planning for Legacy Signarama Owners (Exit Factor)
o Planning your exit strategy? Learn from Jessica Fialkovich in “Transition Planning for Mature Signarama Locations” as she provides invaluable insights into preparing your business for a successful transition, ensuring the legacy and value of your Signarama store.
Discussion Panel 3 | 4:15pm-5:00pm
C. Workflow and Output: Production Efficiencies—EMPLOYEES
o Learn time saving tips in production & installation to boost your shop’s efficiency. This session will equip your team with the knowledge to implement efficient workflows, saving time without compromising on quality.

• Franchise Sales Panel: How to Sell Solutions, not Product.
• Keynote: What’s holding You Back from Success, Jim Butler
• Vendor Roundtables: website tools, spec samples, vendor partnership/client presentations
• Awards: Excellence in Sales and 2023 Star Awards

Keynote Speakers: Ramon Ray and Larry Bailin

Keynote Speakers: Ramon Ray and Larry Bailin

• Opening: Learn why The Great Greek is the fasting growing Mediterranean franchise brand in the world.
• Double Up: Unlocking your potential by using these 5 important techniques.
• The Fusion of Hospitality and Technology: Growing digital online sales with modern technology.
• Operating High Volume Restaurants: Learn the secrets to build high volume restaurants from the expert operators.

Keynote Speakers: Ramon Ray and Larry Bailin

• Brand President Welcome and State of the Union: Business Achievements, industry, technology strategic initiatives and product innovation.
• Social Media Marketing: Deep dive into effective social strategies to enhance brand visibility and engagement. Local identity, content strategy community building, new trends and features and analytics.
• Ad Fund: The Ad Fund will give an educational presentation on the insights of the social media management platform, SOCI.

Keynote Speakers: Ramon Ray and Larry Bailin

• The marketing agency recap of annual spend and program ROI. They will review new programs and marketing opportunities.